Famous Brand Names and Their Origins

"This is a well-written, slightly idiosyncratic and thoroughly delightful book. That the author knows and loves her subject is very evident......By its nature, this book is encyclopaedic, and although it can be completely read in one sitting (as this reviewer did), it is more a ‘dipping’ book to be consulted should one be interested in learning more about a specific brand or product. On that basis, it is likely to have wide appeal, and be of use to both Historians and Joe and Jane Public. The international ubiquity of the brands the work contains (especially in countries of the British Commonwealth), also means that it is likely to have a large audience outside the British Isles." ~NZ Crown Mines

"This fascinating and enjoyable book tells the story of around 200 brand names, delving succinctly into their origins and fortunes over time, and makes for a great slice of social history.
Read it for: An engaging collection of brand histories" ~Your Family History