How YouTube Shook Up TV and Created a New Generation of Stars

Chris Stokel-Walker

Wired journalist Chris Stokel-Walker cuts through the hype to reveal the behind-the-camera truth about YouTube and its biggest and most flamboyant stars.
Date Published :
June 2019
Publisher :
Canbury Press
Format Available    QuantityPrice
ISBN : 9781912454211
Pages : 352
Dimensions : 9.2 X 6 inches
In stock
ISBN : 9781912454228
Pages : 352
Dimensions : 9.2 X 6 inches
Not Yet Published. Available for Pre-Order


Jake Paul, KSI and PewDiePie influence the views, lives and purchases of millions of fans. And their power is growing. Two billion people worldwide watch YouTube.

Yet despite their reach, YouTubers remain a mystery to much of the public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind them?

Wired journalist Chris Stokel-Walker reveals the answers in the first independent in-depth book on YouTube. For three years he has interviewed more than 100 figures connected with the world's biggest video-sharing website, among them agents, managers and influencers themselves.

He charts YouTube's rise from showing a single video of a zoo to multi-billion-dollar site that outmuscles Facebook. And he delves into thorny issues about brands, burnout and authenticity. He explains why YouTubers keep stopping traffic in city centers and whether they will eat normal TV.

If you are a journalist, publicist, advertiser, or marketer who needs to know how YouTube works or a parent intrigued by what the kids are watching and why (or just fascinated by the lives of leading creators) you need this book.

About The Author

Chris Stokel-Walker is a British journalist whose work regularly appears in WIRED, The Economist and Newsweek. He is known for breaking major news about YouTube and often reports on the site for television, radio and podcasts. For YouTubers he has travelled around the world, attending YouTube events and speaking to behind-the-camera producers and power- brokers, including key creators KSI, Hank and John Green, Emma Blackery, and many others.

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