How YouTube Shook Up TV and Created a New Generation of Stars

Chris Stokel-Walker

Wired journalist Chris Stokel-Walker cuts through the hype to reveal the behind-the-camera truth about YouTube and its biggest and most flamboyant stars.
Date Published :
May 2019
Publisher :
Canbury Press
Format Available    QuantityPrice
ISBN : 9781912454211
Pages : 352
Dimensions : 9.2 X 6 inches
Not Yet Published. Available for Pre-Order


Jake Paul, PewDiePie and Zoella shape the daily lives of millions of fans, from London to Los Angeles. And their power is growing. Two billion people now watch YouTube.

Yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success?

Chris Stokel-Walker has spoken to more than 100 insiders for the first independent, in-depth book on YouTube. He charts its rise from single home video to global boom industry – while getting the facts on brand deals, burnout and authenticity.

Delve into the real lives of YouTubers, discover their outsized impact on society, and grasp our connected future.

About The Author

Chris Stokel-Walker is a British journalist whose work regularly appears in WIRED, The Economist and Newsweek. He is known for breaking major news about YouTube and often reports on the site for television, radio and podcasts. For YouTubers he has travelled around the world, attending YouTube events and speaking to behind-the-camera producers and power- brokers, including key creators KSI, Hank and John Green, Emma Blackery, and many others.

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