Brand New Retro

Vintage Irish Pop Culture & Lifestyle

Brian McMahon

Date Published :
March 2016
Publisher :
Liberties Press
Contributor(s) :
Joe Collins
Format Available    QuantityPrice
ISBN : 9781910742174
Pages : 224
Dimensions : 12.25 X 9 inches
In stock


A beautiful compendium of Irish pop culture magazine scans since the 1960s. Brand New Retro features hundreds of rare images, adverts and articles on Irish youth culture, encompassing music, fashion, TV, sport, design and advertising. From the creator of the multi-award-winning website, Liberties Press is delighted to return these gems of print ephemera to their former glory by reproducing them in printed form in this book.

Brand New Retro provides an original insight into our Irish popular culture past by publishing a regular weekly supply of retro Irish images, articles and adverts. Brand New Retro won 'Best Entertainment Website' at the Irish Web Awards in 2013 and 'Best Pop Culture Blog' at the Irish Web Awards in 2013. It has been referenced by many other leading sites, TV programs, newspapers and students.

About The Author

Brian McMahon is the creator and curator of the award wining website He has been creating fanzines, Djing and performing with bands since 1978. Former member of Scheme, he Supported U2 at the Dandelion Market in 1979 with The DJ with Dublin's Jazz FM 1996-2002.

Joe Collins is a Graphic Designer with over 20 years experience in Marketing and Advertising. He has worked for some of Dublin's top agencies and currently is Head of Design in Cawley Nea TBWA Advertising. Joe has created award-winning projects, recognised by IDI, ICAD and Epica.


HERE is Ireland as you haven't seen it in a long, long time. A new book has offered a snapshot of some of the more bizarre stories involving the country's colourful celebrities in the Sixties and Seventies. Brand New Retro features 700 adverts, photos and articles sourced from over 50 different magazine titles in a captivating look at Irish life as it once was.

- The Irish Sun, July 2016

If you're part of the growing number of people that regularly browse the website and take delight in either old adverts... and old magazines... then you'll be delighted even more by the news that the online content has been cherry picked for a coffee table book, edited by McMahon and beautifully designed by Joe Collins.

- Irish Times, July 2016

McMahon has selected the most colourful and exciting images and his use of text is succinct and informative in a book that is all about a visual experience. This is a book that can be enjoyed by readers of all ages, and makes the perfect coffee table book.

- OTwo, July 2016

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