How to Succeed in the African Market

A Guide for Businesspeople and Investors

Winfred Oppong-Amoako

A comprehensive and practical analysis of Africa as a destination for businesspeople and investors, outlining the risks, challenges, misconceptions and opportunities, and providing a step-by-step guide for approaching the African market.
Date Published :
June 2019
Publisher :
Penguin Random House South Africa
Language:
English
Format Available    QuantityPrice
Paperback
ISBN : 9781776092956
Pages : 272
Dimensions : 9.2 X 6 inches
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In stock
$18.50

Overview
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Home to some of the world’s fastest-growing economies, Africa is a hot investment destination. More than 75 per cent of companies and investors in Africa are successful. Why? And how could you reap the benefits of doing business on the continent? In this book, business adviser, executive coach and author Winfred Oppong-Amoako presents a detailed picture of Africa’s investment environment, outlining the risks, challenges, misconceptions and opportunities, and providing a step-by-step guide for approaching the African market. The book covers key topics such as informal trading, China’s investment in the continent and the impact of recession on long-term GDP growth, and lays out certain factors that need to be taken into consideration before investing, including cross-border trading, corruption, permits and legal contracts. If you’re new to investment or a successful businessperson looking to expand your brand, How to Succeed in the African Market is an indispensable reference, giving you the information that will enable you to make informed decisions and prosper.

About The Author
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Winfred Oppong-Amoako is an executive coach, Africa business adviser and author. He has studied, lived and worked in nearly forty countries in Africa, Asia and Europe, including Ghana, South Africa, Singapore and the UK, as well as in the US. He is a guest lecturer on ‘Doing business in Africa’ at the University of the Witwatersrand’s Wits Business School (WBS) and the University of Cape Town’s Graduate School of Business (GSB), and is a member of the Institute of Business Advisors Southern Africa (IBASA), Coaches and Mentors of South Africa (COMENSA) and International Coaches Register (ICR), with a voting seat on the International Certification Council (ICC). His passion is sharing information about the state of Africa’s business and leadership potential with Africans and the rest of the world. Winfred is the founder of 1LeadRoot, an accredited executive training and business advising company with offices in Africa, Europe and the US. His research interests include the potential of SMMEs and African markets, and cultural intelligence for doing business in Africa. Find out more about Winfred’s work at www.africabusinessclass.com.

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