The Realities of Small Business Growth

Strategies, Planning and Customers

Tim Mazzarol, Sophie Reboud

The Realities of Small Business Growth covers planning and strategy making within small business.
Date Published :
December 2020
Publisher :
Black Knight Books
Format Available    QuantityPrice
Binding : Paperback
ISBN : 9780734641236
Pages : 172
Dimensions : 9 X 6 inches
Stock Status : Not Yet Published. Available for Pre-Order


The Realities of Small Business Growth is one in a series aimed at small business owners and managers, and entrepreneurs. The aim of this series is to familiarise small business owner-managers with the theory and practice of small business management, and to challenge assumptions that may be held about whether small businesses can or should adopt the management practices of larger firms.

This book specifically covers planning and strategy making within small business.

About The Author

Tim Mazzarol is a Winthrop Professor within the UWA Business School where he specialises in marketing, strategy, entrepreneurship and innovation. He is a member of the Australian Market and Social Research Society, as well as an affiliate Professor at the Burgundy School of Business (BSB), Groupe ESC Dijon-Bourgogne in France. Tim has over fifteen years’ experience working in small business development roles, and has extensive experience in designing, developing and delivering management education rograms to both undergraduate and postgraduate students. He is widely published both nationally and internationally within the fields of entrepreneurship and small business management, and is a member of the Academy of Management, the Australian and New Zealand Academy of Management, the International Council of Small Business, and the Australian Institute of Management.

Sophie Reboud is the Head of Research and a Professor of Strategy and Management of Innovation at the Burgundy School of Business (BSB), Group ESC Dijon-Bourgogne in France. In 2011, Sophie was appointed an Honorary Research Fellow of the University of Western Australia in recognition of her outstanding contribution to research collaboration with UWA. her research, in the area of strategic management of innovation and technology, is widely published.

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