Retail Marketing

Dale Miller

Specifically written for tertiary students of retailing at either undergraduate or postgraduate level, the main aim of this book is to take students on an exciting and enjoyable journey through the major aspects of retail marketing.
Date Published :
March 2011
Publisher :
Tilde Publishing and Distribution
Language:
English
No associated books available.

Overview
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Retail Marketing has been specifically written for tertiary students of retailing at either undergraduate or postgraduate level. The main aim of this textbook is to take students on an exciting and enjoyable journey through the major aspects of retail marketing. It would also be suitable for business people anywhere in the supply chain who want to understand contemporary retailing theory and practice, and could also be an excellent resource for executive development programs. As the retailing world continues to change dramatically and irrevocably, the best way for retailers to succeed in such a turbulent context is to have sharper, more purposeful retail strategies underpinned by retailer branding and innovation. This TUP textbook takes an integrated learning model approach that combines theory, doing, experimenting and reflection. Key features include: * A research-led approach to teaching and learning that incorporates the latest available research and encourages readers to conduct their own research; * Important concepts such as ‘the total shopping experience’, the ‘customer-merchandise interaction’, the three-way branding choice model, and the interactive model of locational choice; * Coverage of small, medium and large retailers, not-for-profit retailing, as well as goods and services; and * Current topics including superstore interactivity, e-retailing and the role of shopping centers as community hubs.

About The Author
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Dale Miller has an international reputation anchored particularly in retail innovation and branding, retail history, and archival research. Her extensive work covers Australian and international research, consultancies, postgraduate and undergraduate teaching, and the supervision of research higher degrees. She has designed and delivered courses in retail branding and innovation, retail marketing, shopping mall marketing and management, e-retailing, green marketing, and marketing channels and retail supply chains. Dale’s research focuses on retail and distribution innovation and branding, cross-cultural retailing, shopping mall branding, branding communities, city branding and retail business history. She has been published in various international scholarly journals, and has authored and co-authored a number of books on retailing. She has also been a Visiting Research Fellow at the University of Western Ontario in Canada, and at the University of Hertfordshire in the UK.

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