The 1940s Look

Continuing interest in life on the Home Front during the Second World War means that the style of the 1940s has never been more popular. People are recreating the look for plays and films, reenactments, 1940s themed events, or just because they enjoy dressing in vintage fashions. "The 1940s Look" tells you everything you need to know about the fashions of wartime Britain and the impact that rationing, the Utility scheme, changing tastes and the demands of everyday life had on the styles people wore. People had to 'Make Do and Mend' - with varying degrees of ingenuity and success. Hair styles, glasses, jewelry, and tattoos were essential in creating your own fashion statement. Women's magazines advised readers on the difficulties of dressing growing children, offered instructions for making clothes and accessories, and hosted debate over whether by dressing up, women were helping or hindering the war effort. Thoroughly researched and lavishly illustrated, "The 1940s Look" tells you how civilian men, women and children dressed - and why they looked the way they did during the Second World War. It draws on contemporary sources including government advice, periodicals and books, and benefits from an entertaining narrative by author Mike Brown.